Challenge
Create a promotional website for the launch of the new Fasco Bio product line under the Fasco brand. The project required a strong visual narrative and a distinctive creative concept to present the new SKU in a modern and engaging way.
Digital Product2024
Product Landing
Character-led product launch experience for a new Fasco Bio line.
- Client
- Fasco Bio
- Role
- Led the art direction, page structure, visual storytelling, character concept, and interaction logic from the first creative route through final presentation.
- Location
- Moscow, Russia
Overview
The project turns a product launch into a small narrative world, using character, rhythm, and visual hierarchy to make the SKU feel more memorable.
The result is a focused digital landing concept with a clear product story, strong campaign tone, and a flexible visual system for future extensions.
Role
Led the art direction, page structure, visual storytelling, character concept, and interaction logic from the first creative route through final presentation.
Credits
- Creative Direction: Alsim Mamedov
- Art Direction: Alsim Mamedov
- Design System: Alsim Mamedov