Creative Direction
Turning ideas into clear concepts, systems, and experiences that people remember.
I turn businessproblems intocreative systems
Creative ExpertiseAcross Strategy,Advertising And Design.
Digital Campaigns
Building campaigns that connect strategy, creativity, and measurable results.
Visual Systems
Creating scalable visual languages that keep brands consistent across every touchpoint.
Public Speaking
Sharing ideas, insights, and experience through presentations, workshops, and industry events.
About Me
From Chaos To ClarityFrom Idea To Identity
I've worked across advertising, packaging, branding, digital design, and large-scale creative production - leading teams, building brand identities, and delivering projects across the UAE, Turkey, Indonesia, and Russia.
My journey began as a junior designer and evolved into executive leadership as a company CEO. Along the way, I gained not only creative and business expertise, but also the adaptability, strategic thinking, and ambition to keep building what comes next.
Experience & Skills
What
I Do Best
I turn ideas into clear strategies, strong brands, and great results. Here is how I can help bring your vision to life.
0+Years Of Experience
0+Organized Exhibitions
0+Countries
0+Completed Projects
0+Happy Clients
0%Commitment
Creative Vision
& Ideation
The ability to generate fresh concepts, see opportunities, and transform abstract ideas into clear creative directions.
Strategic
Thinking
I connect creativity with business goals, making sure every idea serves a measurable purpose and solves a real problem.
Team
Leadership &
Collaboration
Experience leading designers, copywriters, and marketing teams while keeping workflows efficient and inspiring.
Brand
Development &
Art Direction
Building visual systems, guiding brand identity, and ensuring consistency across all digital and print touchpoints.
Ownership &
Accountability
I take responsibility for the full journey of a project-from briefing to execution, feedback cycles, and final delivery.
01/06
Product Landing
Challenge:
Create a promotional website for the launch of the new Fasco Bio product line under the Fasco brand. The project required a strong visual narrative and a distinctive creative concept to present the new SKU in a modern and engaging way.
Role:
Worked as the Art Director throughout the project development process. Created the concept for the main character, contributed to the website structure and visual storytelling, and developed the narrative approach for user interaction and engagement.
Project
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02/06
Qatar Airways
Challenge:
Develop a series of promotional visuals for the Burgundy Friday campaign within a tight production timeline, while maintaining the premium look and feel of the Qatar Airways brand.
Role:
Created advertising banner concepts for multiple campaign placements, developed the visual direction, and produced a motivational social media video to support the promotion and increase audience engagement.
Project
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03/06
VacationFlow
Challenge:
Build a personal web platform from scratch to showcase professional experience, creative projects, and services through an interactive and engaging digital experience rather than a traditional portfolio website.
Role:
Led the entire project independently, including concept development, UX/UI design, content strategy, visual direction, front-end implementation, animations, and AI-assisted development workflow. Integrated custom interactions, responsive layouts, and creative storytelling to reflect personal brand identity.
Project
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04/06
Trade Lock
Challenge:
Design a modern product landing page for a new digital product. The website needed to communicate a strong sense of innovation, technology, and a contemporary user experience.
Role:
Created the landing page concept in Figma, including the full visual direction, interface structure, and motion design concepts.
Project
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05/06
MBank
Challenge:
Develop creative advertising materials for bank office branding, as well as promotional campaigns for both digital platforms and print media.
Role:
Managed the design and advertising department, overseeing creative direction and campaign development.
Project
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06/06
B2B Website
Challenge:
Develop a B2B website that combines a wholesale e-commerce platform with a corporate company website. The platform needed to support product presentation, client interaction, and a structured purchasing workflow for business customers.
Role:
Designed the complete website structure and user experience, including portal pages, product catalogs, product cards, and detailed content layouts. Developed the platform logic, client account structure, and interaction flows to support the B2B purchasing process and overall usability.
Project
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Career Path
Advertising agencies
Designer
Moscow, Russia | 10.2007 - 08.2013Advertising agencies
Designer
Moscow, Russia | 10.2007 - 08.2013Gained versatile experience across multiple creative agencies in branding, advertising, and production design.
Learned to work under tight deadlines, applying typography, color theory, and layout skills effectively.
Rusklimat
Creative Designer
Moscow, Russia | 08.2013 - 11.2015Rusklimat
Creative Designer
Moscow, Russia | 08.2013 - 11.2015Worked on visual materials for major HVAC brands, including Electrolux and Boneco, creating packaging, catalogs, POS assets, and branding materials that strengthened retail presence and product visibility.
Collaborated with brand managers to ensure consistency across all touchpoints while handling complex, fast-paced creative tasks that earned internal recognition.
MosStroyEkonomBank
Head of Advertising & PR
Moscow, Russia | 10.2007 - 08.2013MosStroyEkonomBank
Head of Advertising & PR
Moscow, Russia | 10.2007 - 08.2013Managed the full cycle of advertising, PR, and communication design for a major retail bank in Moscow, overseeing campaigns, media materials, branch branding, and customer-facing communications across print, digital, outdoor, and in-office environments.
Led the launch of five new service branches, coordinating design production, contractors, vendors, and advertising budgets while optimizing processes and delivery timelines through supplier negotiations and operational management.
Fasco
Head of Design & Marketing
Moscow, Russia | 12.2015 - 12.2020Fasco
Head of Design & Marketing
Moscow, Russia | 12.2015 - 12.2020Built and led an in-house design department that unified retail, wholesale, and network marketing under a consistent visual strategy.
Directed the rebranding of more than 700 product SKUs, launched an integrated B2B e-commerce platform, and supervised flagship branding projects, improving both operational efficiency and customer retention.
TradeLock
Head of Design & Internet Communications
Moscow, Russia | 01.2021 - 05.2021TradeLock
Head of Design & Internet Communications
Moscow, Russia | 01.2021 - 05.2021Led the rebranding of the FUARO product line, developing packaging systems and visual standards for more than 200 SKUs.
Created the UX/UI concept for a new B2B platform and directed creative campaigns and premium web design projects for brands including PUNTO, Armadillo, and Armadillo SmartLock, strengthening brand identity and user experience.
uScovery DMCC
Creative Director / Marketing Executive
Dubai, UAE | May 2021 - Apr 2024uScovery DMCC
Creative Director / Marketing Executive
Dubai, UAE | May 2021 - Apr 2024Defined and executed the global creative strategy across exhibitions, digital platforms, and product branding initiatives, leading campaigns for major industry events such as GITEX, Dubai Airshow, and Eurasia Rail.
Managed in-house creative operations, launched multiple corporate and product websites, and coordinated cross-functional teams to align brand positioning, improve production efficiency, and support international business growth.
Unitsky Nusantara Technologies
Chief Executive Officer | Regional Director
Jakarta, Indonesia | April 2024 - April 2026Unitsky Nusantara Technologies
Chief Executive Officer | Regional Director
Jakarta, Indonesia | April 2024 - April 2026Established and launched the company's operations in Indonesia, managing legal registration, operational setup, team building, and internal processes.
Represented the company at industry events and business meetings, developed partnerships with government and private sector organizations, oversaw local marketing activities, and managed financial reporting and operational accountability for the regional office.
Trusted By Visioners
Brands I've
Worked With
Collaboration with ambitious companies and global leaders to
create impact through creativity.
create impact through creativity.
