Creative Direction
Turning ideas into clear concepts, systems, and experiences that people remember.
CreativeDirectionFor Brands
Creative ExpertiseAcross Strategy,Advertising And Design.
Digital Campaigns
Building campaigns that connect strategy, creativity, and measurable results.
Visual Systems
Creating scalable visual languages that keep brands consistent across every touchpoint.
Public Speaking
Sharing ideas, insights, and experience through presentations, workshops, and industry events.
Skills that move ideas forward.
Strategy, design and technology - connected in one creative practice.
About Me
Hello, I'm
Alsim
Mamedov
I turn complex business challenges into clear strategies, distinctive brands and creative systems built to perform.
Let's work together
Available for selected projects
Creative Leadership
Creative &
Advertising
Director
- 15+
- Years of experience
- 100+
- Projects delivered
- 7
- Countries
Strategy•Brand•Design•AI•Brand Identity•Web•Motion & Video•Art Direction•Strategy•Brand•Design•AI•Brand Identity•Web•Motion & Video•Art Direction•
Creative Vision
& Ideation
The ability to generate fresh concepts, see opportunities, and transform abstract ideas into clear creative directions.
Strategic
Thinking
I connect creativity with business goals, making sure every idea serves a measurable purpose and solves a real problem.
Team
Leadership &
Collaboration
Experience leading designers, copywriters, and marketing teams while keeping workflows efficient and inspiring.
Brand
Development &
Art Direction
Building visual systems, guiding brand identity, and ensuring consistency across all digital and print touchpoints.
Ownership &
Accountability
I take responsibility for the full journey of a project - from briefing to execution, feedback cycles, and final delivery.
01/06
Product Landing
Challenge:
Create a promotional website for the launch of the new Fasco Bio product line under the Fasco brand. The project required a strong visual narrative and a distinctive creative concept to present the new SKU in a modern and engaging way.
Role:
Worked as the Art Director throughout the project development process. Created the concept for the main character, contributed to the website structure and visual storytelling, and developed the narrative approach for user interaction and engagement.
Projects
Career Path
Advertising agencies
Designer
Moscow, Russia | 10.2007 - 08.2013Advertising agencies
Designer
Moscow, Russia | 10.2007 - 08.2013Gained versatile experience across multiple creative agencies in branding, advertising, and production design.
Learned to work under tight deadlines, applying typography, color theory, and layout skills effectively.
Rusklimat
Creative Designer
Moscow, Russia | 08.2013 - 11.2015Rusklimat
Creative Designer
Moscow, Russia | 08.2013 - 11.2015Worked on visual materials for major HVAC brands, including Electrolux and Boneco, creating packaging, catalogs, POS assets, and branding materials that strengthened retail presence and product visibility.
Collaborated with brand managers to ensure consistency across all touchpoints while handling complex, fast-paced creative tasks that earned internal recognition.
MosStroyEkonomBank
Head of Advertising & PR
Moscow, Russia | 10.2007 - 08.2013MosStroyEkonomBank
Head of Advertising & PR
Moscow, Russia | 10.2007 - 08.2013Managed the full cycle of advertising, PR, and communication design for a major retail bank in Moscow, overseeing campaigns, media materials, branch branding, and customer-facing communications across print, digital, outdoor, and in-office environments.
Led the launch of five new service branches, coordinating design production, contractors, vendors, and advertising budgets while optimizing processes and delivery timelines through supplier negotiations and operational management.
Fasco
Head of Design & Marketing
Moscow, Russia | 12.2015 - 12.2020Fasco
Head of Design & Marketing
Moscow, Russia | 12.2015 - 12.2020Built and led an in-house design department that unified retail, wholesale, and network marketing under a consistent visual strategy.
Directed the rebranding of more than 700 product SKUs, launched an integrated B2B e-commerce platform, and supervised flagship branding projects, improving both operational efficiency and customer retention.
TradeLock
Head of Design & Internet Communications
Moscow, Russia | 01.2021 - 05.2021TradeLock
Head of Design & Internet Communications
Moscow, Russia | 01.2021 - 05.2021Led the rebranding of the FUARO product line, developing packaging systems and visual standards for more than 200 SKUs.
Created the UX/UI concept for a new B2B platform and directed creative campaigns and premium web design projects for brands including PUNTO, Armadillo, and Armadillo SmartLock, strengthening brand identity and user experience.
uScovery DMCC
Creative Director / Marketing Executive
Dubai, UAE | May 2021 - Apr 2024uScovery DMCC
Creative Director / Marketing Executive
Dubai, UAE | May 2021 - Apr 2024Defined and executed the global creative strategy across exhibitions, digital platforms, and product branding initiatives, leading campaigns for major industry events such as GITEX, Dubai Airshow, and Eurasia Rail.
Managed in-house creative operations, launched multiple corporate and product websites, and coordinated cross-functional teams to align brand positioning, improve production efficiency, and support international business growth.
Unitsky Nusantara Technologies
Chief Executive Officer | Regional Director
Jakarta, Indonesia | April 2024 - April 2026Unitsky Nusantara Technologies
Chief Executive Officer | Regional Director
Jakarta, Indonesia | April 2024 - April 2026Established and launched the company's operations in Indonesia, managing legal registration, operational setup, team building, and internal processes.
Represented the company at industry events and business meetings, developed partnerships with government and private sector organizations, oversaw local marketing activities, and managed financial reporting and operational accountability for the regional office.
Trusted By Visioners
Brands I've
Worked With
Collaboration with ambitious companies and global leaders to
create impact through creativity.
create impact through creativity.
