Challenge
Develop creative advertising materials for bank office branding, as well as promotional campaigns for both digital platforms and print media.
Advertising2023
MBank
Advertising and office branding system across digital and print.
- Client
- MosStroyEkonomBank
- Role
- Managed creative direction, advertising production, branch branding, supplier coordination, and campaign rollout across print and digital channels.
- Location
- Moscow, Russia
Overview
The work centered on clarity and trust, translating banking communication into a consistent system for offices, campaigns, and customer-facing touchpoints.
The visual language had to be operationally reliable while still carrying enough character for advertising and promotional formats.
Role
Managed creative direction, advertising production, branch branding, supplier coordination, and campaign rollout across print and digital channels.
Credits
- Creative Direction: Alsim Mamedov
- Advertising Management: Alsim Mamedov
- Brand Production: Alsim Mamedov